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Moalie

Opened Moalie shipping box with the 'Luxe is...' message and wrapped contents
Pink knitted baby hat and booties with a Moalie label, on a stack of floral-print blankets next to a pink jumper
Blue teddy-fleece baby garment with a zip and a Moalie Baby Clothing hang tag
Cream and beige knitted baby clothes with a Moalie Baby Clothing hang tag
Beige knitted baby bootie with an MBC label, in a cardboard box with a brown ribbon
Styled gift hamper with Moalie baby clothing, a plush fox and accessories
Moalie's 2025 campaign guidelines, showing the colour palette and visual style
Product flatlay with four Moalie items: a merino romper, cloud hat, cloud blanket and merino socks
Unfolded 'Luxe is...' brochure with Moalie's brand story

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Baby brand · brand campaign

Brand campaign for baby brand Moalie: campaign guidelines, styling and photography.

Work delivered

  • Brand strategy
  • Campaign guidelines
  • Product styling
  • Photography

Parcel · packaging

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